With maximum UV protection, your protective veil is even stronger when it comes into contact with water and/or sweat. Its light, instantly absorbed formula gives the skin a soft, silky finish and a refreshing feeling during and after application.
Shiseido's new Feel Invisible technology contains fast-drying oils that evaporate quickly and help the formula adhere better to the surface.
Shiseido's iconic WetForce TECHNOLOGY reinforces the skin's protective veil when it comes into contact with sweat or water.
Formulated with Shiseido-exclusive aromachological technology that wraps a citrus floral essence around sweat to neutralize odor, no matter how active or sweaty you are in the sun.
The name "Shiseido" comes from Chinese Yi Jing, the Book of Changes from the Four Books and Five Classics of Confucianism. While our products have their origins in cutting-edge western pharmaceuticals, the company takes its name from eastern philosophy. This forward-thinking blend of Western science and Eastern wisdom has always been the cornerstone of Shiseido.
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